01 / 16
↑ ↓ to navigate
Pitch Deck 2026

4,000+ Reviews.
Sitting on Shawarma Row.
Still Losing to the Competition.

Shawarma Empire × Toronto Restaurant Growth

See what we found →
The Problem

You're Leaving Money
on the Table

We audited shawarmaempire.website. Here's what we found.

⚠

"Bubblegum Sans" Font

Your website uses a children's font for a serious restaurant brand. First impressions matter — and right now, your site doesn't match the quality of your food.

☯

No Online Ordering

Competitors on your strip let customers order from their phone. Every time someone wants shawarma but doesn't want to call, they're ordering from the shop next door.

📍

Shawarma Row Competition

5+ shawarma shops on the same strip, and they all look the same online. With 4,000+ reviews and 20+ years of history, you should stand out. Right now, you don't.

Every day these issues stay unfixed, customers who search "shawarma near me scarborough" are finding your competitors first.

The Cost of Waiting

Every Month You Wait,
This Is What It Costs

These aren't hypothetical numbers. These are real searches from real people in Scarborough — finding your competitors instead of you.

Thousands
Monthly searches for "shawarma near me scarborough" — and orders going to competitors
Hundreds
People searching "halal shawarma scarborough" and "best shawarma toronto" who can't order from you online
Dozens
Extra orders per day your competitors capture because they have online ordering and you don't

That's hundreds of dollars every month walking out the door — to the shop two doors down that has online ordering and a website that doesn't look like it was built in 2010.

What We See

The Foundation Is Already There

You've built something legendary on Lawrence Ave. The digital side just needs to catch up.

01

"halal shawarma scarborough"

Hundreds of monthly searches for exactly what you serve. With proper SEO, you own this keyword — none of your strip competitors are optimizing for it.

02

"best shawarma toronto"

High-volume, high-intent search. You have the reviews to back up the claim — 4,000+ across platforms. Your site just needs to show up.

03

"middle eastern food near me"

Broader category search that captures people who haven't decided on shawarma yet. A modern site with proper schema makes you visible here.

04

4,000+ Reviews = Untapped SEO Power

Massive review volume is a Google ranking signal. You have more reviews than almost any shawarma shop in the GTA. That authority just needs a real website behind it.

05

20+ Years on the Strip

Longevity is credibility. Your competitors come and go. A proper digital presence turns your history into a competitive advantage online.

Hidden Advantage

You're Halal-Certified. Google Doesn't Know.

You serve halal food on one of the most competitive Middle Eastern strips in the GTA. But your website — the one Google reads — doesn't mention halal certification anywhere in its code. Every person searching "halal shawarma scarborough" should find you. Right now, they find your competitors.
✓
Zabihah
Listed but not optimized
✓
Halal Compass
Listed
✓
HalalCo
Listed
✗
Halal Foodie
Not listed
✗
CrescentRating
Not listed
✗
Muslim Pro App
Not listed
✗
Google Business Profile
Halal attribute missing
✗
Website
Zero halal mentions
Even where you are listed, your website — the page Google actually ranks — has zero halal signals.
Halal-certified restaurants in the GTA are competing for thousands of monthly searches. The first shawarma brand on Lawrence Ave to build proper SEO infrastructure wins. Your halal certification is a real differentiator — but only if Google can see it.

We add halal schema to every page, optimize every directory listing, and make sure Google knows Shawarma Empire is the halal destination on Shawarma Row.

The Competition

Where You Stand vs. The Market

Category Shawarma Empire Nasib's Shawarma Royale Lazeez Shawarma
Online Ordering None ❌ Yes ✅ Yes ✅ Yes ✅
Modern Website Outdated ❌ Clean ✅ Basic Professional ✅
Google Reviews 4,000+ ✅ 500+ 200+ 1,000+

You have 4,000+ reviews — more than any competitor on the strip. But every other shop on Shawarma Row has online ordering and you don't. The reputation is yours. The infrastructure isn't. The first shop on this strip to combine great reviews with a modern digital presence wins.

See the Difference

Shawarma Empire — Reimagined

Before — Current Site
  • Bubblegum Sans font — children's aesthetic
  • No online ordering system
  • Dark overlays, mid-2010s design
  • Phone number is the only CTA
  • No halal schema markup
After — TRG Rebuild
  • Professional brand-aligned design
  • Online ordering integration
  • Visual menu with photos and Menu schema
  • Halal + Restaurant + LocalBusiness schema
  • Sub-0.5s load time on modern framework
  • Mobile-first, SEO-optimized
We already built it. → View the live mockup
Case Study

What Happens When Forge Takes Over

Crab Boil — 100% Halal Cajun Seafood | GTA + Ottawa

When Jayden started managing Crab Boil’s social media in April 2025, they had one location in Mississauga. Seven months later — 60–90 minute wait times on weekends and a second location opening.

+3,732%
TikTok Growth
2,589 → 113,259
+550%
Instagram Growth
13,741 → 90,664
163M
Total Impressions
7 months
$0
Ad Spend
All organic
$780K–$960K
Equivalent Ad Value
Per month
99.7%
Non-Follower Reach
New eyeballs
1 → 3
Locations
Mississauga, North York, Ottawa
60–90 min
Weekend Wait Times
Every weekend
Proof of Real Demand

Weekend lineup footage from Crab Boil. Same playbook. Same team. This is what TRG-powered growth delivers.

Top Posts by Engagement

“we’ll have them folded” — Sep 19, 2025 1.93M eng 227K shares
Oct 2, 2025 post 1.13M eng 98K shares
Mississauga location launch — Nov 17, 2025 931K eng 144K shares

Lifetime Views — Viral Content

Top IG Reel - 65.2M views Top IG Reel → 65.2M views
Top TikTok - 53.7M views Top TikTok → 53.7M views

Same playbook. Same team. Your turn.

The Package

Social Media

Led by Jayden Aj — content creation, community management, and platform growth for Shawarma Empire

✓

Content Strategy & Calendar

Monthly editorial calendar aligned with launches, events, and franchise milestones

✓

Professional Content Creation

Reels, TikToks, Stories — scroll-stopping food content shot and edited in-house

✓

Community Management

Daily engagement, comment responses, DM management — your audience feels heard

✓

Influencer Coordination

Source, negotiate, and manage influencer partnerships for maximum reach

✓

8-Channel Platform Growth

Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Google Business & cross-posting optimization

✓

Monthly Analytics & Reporting

Transparent performance reports — reach, engagement, follower growth, top content

$1,500 /month
Full-service social media management across all platforms
Same team behind the Crab Boil growth engine
Month 1 — Free Trial
No cost, no contract. Results speak first.
☷
The Package

Digital Presence

Led by Michael Sifontes — strategy, development, and SEO for Shawarma Empire's digital transformation

✓

Full Website Rebuild

Modern, blazing-fast framework — sub-0.5s load times, perfect Lighthouse scores, mobile-first design

✓

SEO Foundation & 12+ Schema Types

Restaurant, LocalBusiness, Menu, FAQ schema — plus meta tags, OG tags, XML sitemap

✓

Online Ordering Integration

Let customers order from their phone — stop losing orders to competitors who already have this

✓

Local SEO & Halal Citations

20+ citation sources, halal directories, GBP optimization, NAP consistency — own "shawarma near me scarborough"

✓

Content & Backlink Strategy

Menu photography, press outreach (BlogTO, Narcity, Daily Hive), food blogger partnerships

✓

Performance Dashboard

Keyword rankings, GBP insights, competitor tracking, monthly reports — everything in one place

$1,500 /month
Website rebuild + SEO + online ordering setup, ongoing maintenance included
The Full Picture

One Team. One Strategy.
Every Platform.

🎥 Social Media

  • Content creation & strategy
  • Community management
  • Influencer partnerships
  • Platform growth
  • Monthly reporting

☷ Digital Presence

  • Full website rebuild
  • SEO & schema foundation
  • Online ordering system
  • Halal directory optimization
  • Google Business optimization
$1,500 /month
Complete digital presence — website, SEO, online ordering, and growth
Month 1 social — Free
Trial month included. Pay only the website setup to start.

The Math

A shawarma platter averages ~$15. At $1,500/month, you need 4 extra orders per day to break even on the entire package. That's it. Everything after order #4 is pure profit from a channel you didn't have before.

4
orders/day
to break even

Built for Shawarma Row: We know this strip is competitive. The digital presence we build makes you the obvious choice when someone searches for shawarma in Scarborough. You focus on the food, we handle the rest.

Zero-Risk Trial

We Put Our Money
Where Our Mouth Is

We prove ROI before asking for a long-term commitment. The first month is about showing you what's possible.

30-Day Performance Guarantee
01

+2,000 New Followers

Combined across Instagram + TikTok. Real followers, not bots.

2K+
02

4%+ Engagement Rate

Up from typical 1-2% unmanaged. Proof your audience is paying attention.

4%+
03

20+ Pieces of Content

Professional Reels, TikToks, and Stories — shot, edited, and published.

20+
04

50%+ Social Referral Traffic

Increase in website visits from social channels, measured via Google Analytics.

+50%
05

50+ Promo Redemptions

Trackable promo code generating minimum 50 in-store redemptions across both locations.

50+

If we hit these numbers, you'll want to continue.
If we don't, you decide — no pressure, no contract.

First 30 Days

Quick Wins That Move the Needle

These are the changes we make in the first month — visible, measurable results from day one.

Week 1

Add Halal + Restaurant Schema

Google immediately knows you're halal-certified shawarma in Scarborough.

Week 1

Replace Bubblegum Sans + Modernize Design

Professional typography and layout that matches the quality of your food.

Week 2

Online Ordering Goes Live

Customers can order from their phone — stop losing orders to competitors on the strip.

Week 2 – 3

Google Business Profile Optimization

Halal attributes, updated photos, menu integration — dominate the local map pack.

Week 3 – 4

SEO Content Goes Live

Location-optimized pages driving traffic to a website that now converts with online ordering.

Why Us

Why Toronto Restaurant Growth

🍔

We Get Food Brands

We work with restaurants. We understand the space, the platforms, and the audience.

🎯

Full-Stack Solution

Social + Web + SEO under one roof. No more coordinating between 3 agencies.

📈

Results-First Model

We prove ROI before you pay. Month one is free because we know we'll deliver.

🚀

Built for Scale

Our systems replicate. Every new location gets the full playbook automatically.

“Your food already speaks for itself.
Let us give it a digital megaphone.”

Straight Answers

Questions You're Already Thinking

“All the shawarma shops on this strip are the same.”

Online, they are. Same outdated sites, same phone-only ordering, same invisible SEO. That’s exactly the opportunity — you have 4,000+ reviews and 20 years of history. A modern digital presence makes you the obvious choice on the strip.

“Our regulars know us.”

Regulars are loyal — but they’re not growing your business. The people searching “shawarma near me” on their phone are new customers. Right now, they’re finding whoever has online ordering and a site that loads fast. That should be you.

“We don't need a fancy website.”

It doesn’t need to be fancy — it needs to work. Online ordering, proper Google schema, fast load times, mobile-friendly. Your food is already proven. The website just needs to stop losing you customers.

Next Steps

Let's Talk

Ready to own Shawarma Row online?

Social Media
Jayden Aj
Content Strategy & Creation
Digital Strategy & Dev
Michael Sifontes
Toronto Restaurant Growth
Start the Conversation →
Forge — Toronto Restaurant Growth